Science plays an extremely huge role in marketing, mostly in the field of psychology.
The usage of social proof marketing can be found almost anywhere in many areas of marketing. We will explain and focus on how social proof on social media can be a huge influence on creating marketing effectiveness offline/online.
Why social proof works?
Humans are at the top of the food chain for a reason – we’re social creatures. We’ve always looked to each other for consultation and confirmation before doing anything by ourselves. We would follow the latest trends, asking friends for advice, or even getting the world’s attention over a picture of an egg.
Yes, a picture of an egg on Instagram @world_record_egg beating Kylie Jenner’s post ranking with the most liked picture on Instagram.
After all, it’s all social proof marketing. People like to follow trends.
Social proof is simply leveraging that psychological need for consumers and using it to the most of your advantage.