ByteDance, a Chinese company, owns TikTok, a new social networking site for sharing videos based in China. TikTok lets users post short videos in various categories, such as dance, comedy, and education. The videos range in length from 15 seconds to 3 minutes.
In a very short amount of time, this app became very popular. TikTok was used by millions worldwide and was a huge hit with teens. Get to know TikTok more with these interesting facts.
3 Billion Downloads
Over 2.6 billion people around the world downloaded the TikTok app. Sensor Tower reported this in December 2020, so this number has already passed the 3 billion mark. In January 2021, over 62 million people downloaded the app.
In the first half of 2021, TikTok was downloaded a whopping 383 million times! It was also 2021's most downloaded app, with 656 million downloads. Only in October 2021, 10.37 million people downloaded TikTok onto their iPhones worldwide.
Tiktok has been downloaded more than 1 billion times from the Google Play Store, which shows how popular it is among people who use mobile devices. This may be because many people have been watching content at home.
Most Popular Among US Teens and Young Adults
70% of teens in the US use the app TikTok. The age group of 30-39-year-olds was the second largest, after the age group of 20-29-year-olds. This is a very important fact for advertisers.
By advertising on TikTok, companies can reach people between the ages of 18 and 34, who are more likely to try new things. This could be one of the most surprising TikTok facts for you as an advertiser.
When you add in the different types and formats of TikTok ads, you realize that this is one of the best branding apps in the world right now.
Available in 154 Countries
TikTok is the best place to watch videos on your phone. The best thing about these short videos is that they can be watched in more than 154 countries. They are exciting and easy to get hooked on.
TikTok is still available in 154 countries around the world, even though it has been banned in India. More than 75 languages have also been added to the app. Many countries have seen the app grow quickly, so you'll likely find your target audience in one of these countries.
About 150 million of Tiktok's 800 million active users are from China, where the app's first version, Douyin, was made. The TikTok platform has been well received in Japan, Vietnam, Malaysia, Indonesia, and Thailand, among other Asian countries.
Banned in India
India banned TikTok for good in August 2020 because it was dangerous for the public. India had almost 200 million users, so this was a huge blow to a growing community. It's been a year since the boycott, and the app, which is now rarely used and often criticized, used to be a way for some content creators to make money.
TikTok had 200 million active users in India when it was banned there. But because of a border dispute with China, India banned TikTok and 200 other apps that were made in China. Because of this, many Indian artists lost their main source of income.
ByteDance already had offices in New Delhi, Mumbai, and Bangalore, and it planned to invest more than $1 billion in the Indian market. Since then, TikTok has tried to talk with the government many times but hasn't been able to do so.
Screen Time Management Feature
With TikTok's Screen Time Management feature, users can choose how much time they want to spend on the app daily. With this new feature, users can now limit how much time they spend on TikTok.
At first, TikTok users could limit their screen time to just two hours a day. Users can set new daily time limits of 40, 60, 90, or 120 minutes. This feature is locked with a password and works for 30 days.
If users go over their maximum screen time, they must enter their security password to keep using TikTok. In the Digital Wellbeing part, you can find this feature in Privacy and Settings.
90% of Users Access TikTok Daily
Nine out of ten people who use TikTok do so every day. When you think about how almost 75% of all downloaded apps are usually only used once and then forgotten, this suddenly seems like a huge number.
TikTok is a great way to market your business. It has 50 million daily active users in the United States, almost 19% of mobile internet users. It's hard to stop doing it. The more you use TikTok, the more content it shows you.
The more you use TikTok, the more content it shows you. As its AI brain learns more about how you use it, the content becomes more and more relevant to you. When you open the app, an ad comes up every time.
Over 1 Billion Videos Viewed Daily
During its first year, 1 million people watched TikTok videos every day. That's a big deal because the company reached this goal faster than ever. Now, more than 1 billion videos are watched on the platform daily.
Many statistics also show that the app's popularity in the West significantly affects how many people use it. By the end of its first year, Tiktok's videos had been seen more than 1 billion times.
People keep returning to this platform largely because of the content. With various video effects, filters, and music, TikTok makes it easy for the average content creator to make unique content.
TikTok’s Revenue Grows Exponentially Yearly
The firm earned $63 million in revenue last year. According to Business of Apps, TikTok's revenue exploded to $1.9 billion in 2020. Based on information from Sensor Tower, the company made $115 million in in-app sales in October 2020.
ByteDance, the firm responsible for TikTok, has benefited enormously from this. ByteDance's market cap is now over $400 billion, according to anonymous internet trader (gray market) sales statistics. Right now, this startup has more value than any other in the globe.
TikTok relies heavily on advertisements, as one might expect. The cost per thousand impressions (CPM) for TikTok ads begins at $10, with a minimum $500 investment from publishers required for each campaign.
Many Users Make $100k+ Annually
In 2019, 37 percent of all TikTok users had a median household income of at least $100,000; by March 2020, that percentage had increased to 40.2 percent.
You should be aware that most TikTok users are well off, even though the adoption rate is extremely high among households with an annual income of less than $25,000.
It is possible to quickly optimize your return on investment (ROI) from your marketing efforts if you are skilled at precisely segmenting your audience.
Users Spend 50 minutes or More on the App Daily
A typical TikTok user spends about 50 minutes daily on the app, which adds up to 24 hours. These people go back to the app several times daily to share content with their friends and post it on other social media sites.
This information is generally important for people who want to make money from ads, and it's a good idea to use it when promoting plans for brands that are on TikTok. This number is the same as Facebook and Instagram, showing that the app has a bright future.
The app organizers are mostly concerned with making it fun and challenging. TikTok is very addicting; some spend two or three hours a day scrolling through it.
TikTok Viral Songs and Dance
Many dancing trends and songs have evolved into web sensations courtesy of the TikTok app. With the freedom that TikTok gives its users, several successful new online video trends have emerged since the app's release worldwide.
Because of Tiktok's unrestricted use of audio content, the songs included in lip-syncing videos and dancing trends have also become web sensations on music-sharing programs like Spotify. In addition, TV dialogue and other live or recorded media audio can also be used on TikTok.
Charlie d'Amelio - One of the Most Successful TikTok User
As of September 2020, Charli d'Amelio's Tiktok videos regularly have over 20 million views, and she has over 92 million followers.
Her most popular videos feature short, self-contained dance routines, and she frequently works with other famous Tiktok stars like Addison Rae and the Lopez Brothers on such projects.
She first found success with her videos on Vine and then expanded to other platforms like YouTube and Instagram. While the Tiktok app has no designated mascot, many see Charli d'Amelio, one of the app's most popular content creators, as the program's unofficial face.
Liked Page on Users’ Profiles
This page can be made public or private based on the user's settings, which can be changed in the mobile app's profile settings. Videos on Tiktok can also be saved in the "favorites" section, which is different from the "liked" section.
This list of videos users liked also helps the app's artificial intelligence better suggest videos that match the user's tastes. When a user wants or blocks a Tiktok video on their "For You" page, the Tiktok AI can choose a few videos with similar content.
Conclusion
The start of TikTok's meteoric rise around the world was interesting. It started as Douyin in 2016 and has become one of the most popular social apps.
